1) After watching the royal wedding, Susan wants to start her own hat making company in the United States.

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1) After watching the royal wedding, Susan wants to start her own hat making company in the United States. To help her determine whether this is a good idea, she needs to find the answers to which of the following questions?

a.Who are my customers, and where are they?

b.Who are my competitors, and where are they?

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c.How can I differentiate my product from that of my competitors?

d.In what quantities and at what price will my customers buy my service?

e.All of these choices

2) Jane’s Candy Shack has ineffective advertising. Where should she go for help with a promotion program?

a.Active Corps of Executives (ACE)

b.Service Corps of Retired Executives (SCORE)

c.National Federation of Independent Businesses (NFIB)

d.Small Business Institute (SBI)

e.Small Business Development Center (SBDC)

3) A small business

a.is easily discernible from a big business.

b.creates jobs faster than big businesses.

c.has sales so small it cannot influence its environment.

d.is publicly owned.e.has less than 100 employees.

4) After graduation John and his friends plan on starting a company. While they think their idea will take off, they should plan to have ____ of capital on hand just in case they do not have a profit immediately.

a.3?2-6 months.

b.2?2-5 years.

c.1?2-3 years.

d.6?2-12 months.

e.1?2-3 months.

5) Jane’s Candy Shack is in danger of failing. She needs some major consulting help but she has limited financial resources. She contacts the SBA. She will most likely get help from the

a.Active Corps of Executives (ACE).

b.Federal Trade Commission (FTC).

c.Small Business Administration (SBA).d.Service Corps of Retired Executives (SCORE).

e.Small Business Development Center (SBDC).


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