Ad Analysis (2.5 pages)

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  • You’ll search online and select a single-page advertisement (it cannot be a commercial, video, magazine cover, or poster) and analyze it in MLA style.
  • The first page of your essay will be just the copy/pasted ad itself. You will then write an intro paragraph, four body paragraphs, and a conclusion paragraph, for a total of six paragraphs.
  • As with the description mini-essay, this is intended to be a light, somewhat fun essay. However, your writing (grammar and punctuation especially) will be critiqued more closely than before.
  • Instructions:
  • First, search Google or another engine for a print advertisement that intrigues you.
  • Paste that compelling advertisement onto a Word document. Pick an image you can work with. It will be your first page.
  • You may not use a video–it must be a single-page print ad.
  • Use MLA format.
  • Font is Times New Roman size 12.
  • Entire essay should be double-spaced but have no extra spaces aside from that.
  • Standard 1″ margins on all sides.
  • Proofread it, then revise it based on grammar, organization, and argumentation.

Ad Analysis rubric

  • Format (font, margins, spacing, MLA heading and running head) (2 points)
  • Organization (intro with thesis, transitions, topic sentences, conclusion) (3 points)
  • Analysis (four body paragraphs, ethos/pathos/logos) (4 points)
  • Grammar (punctuation, mechanics, syntax) (6 points)
  • Total 15 points

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