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Advertisements of prescription medication are a growing phenomenon, as they move the process from you telling your doctor about a problem and having him or her prescribe you something to a process where the drug company goes directly to you. This is referred to as Direct-to-Consumer Advertising or DTC.Find a particular advertisement for a medication, either on television or a print ad. Is this ad “medicalizing” a problem previously not seen as a medical one? Or is it simply offering a new medication for an old problem? I want you to think critically about this ad. What potential benefits does it have? What potential problems are possible?
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