Can I get help with a good outline for my final paper?
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Can I get help with a good outline for my final paper? I will type my own paper, but some good references and a good outline to go by would be helpful. An integrated marketing strategy for ____________, I would like to choose either John Deere Tractor, Yeti Coolers, Hardees to a name a few. Please let me know what you are wanting to outline about before submitting so I can approve.
The Final Paper will be titled “An Integrated Marketing Strategy for ____.” You will fill in the blank with an existing or a new brand name of your choice. You must
- Provide an Overview/Executive Summary of the marketing strategy.
- Describe the good or service and desired brand image.
- Describe the target market, including buyer motivations, demographics, and psychographics.
- Describe the overall marketing strategy, including positioning strategy versus competitors.
- Describe a promotions and advertising campaign that includes a description of one advertisement.
- Recommend and describe a Public Relations campaign.
- Describe the use of an Internet marketing campaign, including website and use of email.
- Describe a direct marketing campaign, including Customer Relationship Management.
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- Must be 6 to 8 double-spaced pages in length (not including title and references pages) and formatted according to APA style as outlined in theAshford Writing Center.
- Must begin with an introductory paragraph that has a succinct thesis statement.
- Must address the topic of the paper with critical thought.
- Must end with a conclusion that reaffirms your thesis.
- Must use at least four scholarly sources in addition to the course text, including a minimum of two from the Ashford University library.
- Must document all sources in APA style as outlined in the Ashford Writing Center.
- Must include a separate references page that is formatted according to APA style as outlined in the Ashford Writing Center.
Running head: MARKETING STRATEGY Marketing strategyNameInstitutionDate 2MARKETING STRATEGY Marketing strategyAn Integrated Marketing Strategy for John Deere TractorSuccess in the production…