Chapter 1 3. Consider the Gallo strategic decision. Describe how you would go about evaluating that decision. Apply the marketing-myopia concept to…

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Chapter 1

3. Consider the Gallo strategic decision. Describe how you would go about  evaluating that decision.

4. Apply the marketing-myopia concept to print media, magazines, and  newspapers. What is the

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implication?

5. Which criteria to pick a strategy would you consider most important? Why? How would the context affect your answer?

6. Which quote at the front of the chapter do you find the most insightful? Why? Under what

circumstances would its implications not hold?

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