“Consumer Behavior Blog Post-If I like you, will I like your product?”” Diss WK2 MKT

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  • Select a famous celebrity who is a spokesperson, or who you believe would make a good spokesperson. Go to Twitter
    and review that celebrity’s most recent tweets. If you don’t have a
    Twitter account, sign up for a free one using the instructions in
    “Twitter 101.” In your blog post, explain how this celebrity influences
    comprehension based upon the following characteristics (Hint: See
    Chapter 4 in the textbook for more details):

    • Likeability
    • Attractiveness
    • Expertise
    • Trustworthiness
  • Your blog entry should be approximately two to three (2-3)
    paragraphs in length. Additionally, be sure to respond to the blog
    entries created by two (2) of your peers.
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