Course Project: Pulling It All Together—Completion of the Small Business Plan
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For this final week, you will add two pieces to your business marketing plan. First, you will write a 1- to 2-paragraph executive summary that briefly summarizes the key points of your plan. The summary should be clear enough that someone unfamiliar with what you are doing would have an overall idea of what you are proposing.
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You will also write a 1-page summary outlining how your company would use your plan to continually grow and market your venture. In the summary, evaluate the plan for its short- and long-term feasibility. Is it easily adaptable to changing conditions? The summary should also detail how you would measure success (both financial and non-financial measures)