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Market Penetration Plan

Create a 700-word plan for market penetration of a 3-year period of time:

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  • Explain the major components of your marketing plan.
  • Examine your distribution and pricing plans.
  • Explain your business purpose.
  • Explain your pricing strategy.
  • Evaluate which type of advertising is the most beneficial to your business/product.
  • Evaluate whether that type of advertising matches up to your offering and pricing, and whether you can afford it.
  • Explain whether it fits your image of your business.
  • Determine whether your customers will need to be educated about your business/product.
  • Explain whether you will need to hire a marketing expert.

Format your assignment consistent with APA guidelines.

Elevator Pitch

Create a 350-word elevator pitch that includes the following:

  • Explain your skills and area of expertise.
  • Explain your greatest strengths.
  • Describe the goals you have for your business.
  • Explain why you want to pursue a business in this area.
  • Describe your unique selling principle.

Format your assignment consistent with APA guidelines.

Angel Investor Presentation Media Search

Conduct an online search for “angel investor presentation” or “angel investor pitch deck” to find example presentations in which companies pitch their ideas to angel investors.

Evaluate the overall goals/purpose of an angel investor presentation and describe the essential information that should be included in the presentation.

Analyze best practices for the design and delivery of this information to investors.

Cash Flow Assumptions

Draft your Financial Plan and Financial Statements for 3 years including:

  • Revenue forecasts
  • Personnel plan
  • Budgets
  • Starting balances
  • Cash flow assumptions
  • Loans and investments
  • Balance Sheet
  • Profit and Loss statement
  • Cash Flow statement

Use the Financial Plan Template to complete the assignment.

Submission Plan

Develop a submission plan, in no more than 350 words, and include the following:

  • Determine what type of investment you will need for your business.
  • Identify where you will find funding.
  • Determine what capital compliance documentation you will need.
  • Explain whether your business plan will be enough to sell your business idea to your intended investor.

Click the Assignment Files tab to submit your assignment.

Management Team Overview

Develop a 350-word Management Team Overview.

Include the following:

  • Determine the number and expertise of your Board of Directors or Board of Managers.
  • Identify each member of the Management Team.
  • Determine what capital compliance documentation you will need.
  • Describe each person’s skills and experience.
  • Explain what each will be doing for the company.
  • Identify if they have experience starting or managing other small businesses.
  • Detail your management and succession plans.

Format your assignment consistent with APA guidelines.

Company Overview

Develop a 350-word Company Overview and include the following:

  • Explain how the company started.
  • Identify how long you have been in business.
  • Identify the owner(s) of the business.
  • Identify your management team.
  • Explain what each will be doing for the company.

Format your assignment consistent with APA guidelines.

Executive Summary

Draft your 350- to 525-word Executive Summary.

Include the following sections in your summary:

  • Who are we?
    • Summarize the products or services your company will offer.
  • What do we sell?
    • Determine who you will compete against to sell to your customers
  • Who do we sell to?
    • Describe your ideal customer.
    • Evaluate how many potential customers exist for your business.
    • Distinguish the recognizable types or segments of your customers.
  • Financial Summary
    • Hypothesize your projected revenue and expenses
    • Explain the logic that was used to come up with your revenue forecast
    • If you are starting this business, predict when you will show a profit.

Format your assignment consistent with APA guidelines.

Business Plan Presentation

    Develop your presentation as though you are pitching a venture capitalist firm, or angel investor.

    Create a 10- to 15-slide presentation, with speaker notes, including the following:

    • Include your elevator pitch.
    • Explain your executive summary.
    • Describe your company and management overview.
    • Explain your products and services, target market, and strategy implementation.
    • Explain your financial plan.
    • Include use of funds, team development and utilization, growth forecasts for 3 years, and projected revenues.
    • Explain your exit strategy.

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