Environmental Factors Research Paper

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Select an organization with which you are familiar that conducts both domestic and
global marketing (A U.S. Company).

Write a 800 to 1,000-word paper in which you identify the environmental factors
that affect global and domestic marketing decisions. Address the following as
they relate to the organization’s marketing decisions:

Analyze the influence of global economic
interdependence and the effect of trade practices and agreements.

Examine the importance of demographics and
physical infrastructure.

Analyze the influence of cultural differences.

Examine the importance of social
responsibility and ethics versus legal obligations.

Analyze the effect of political systems and
the influence of international relations.

Analyze the influence of the Foreign Corrupt
Practices Act of 1977, and the influence of local, national, and
international legislation.

Explain the effect of technology.

your paper consistent with APA guidelines.


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