How closely should CVS integrate CVS.com into its business? What is your point of view on the choices posed at the end of the case?
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How closely should CVS integrate CVS.com into its business? What is your point of view on the choices posed at the end of the case? Should the merchandise strategy online be identical or different to the store strategy? Would you stock cosmetics? Greeting cards? Electronic greeting cards? Should online pricing conform to store pricing? How about orders placed online and picked up in a store?
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