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- How does Philip Morris handle the sensitive issues associated with marketing tobacco? For example, does it just meet its legal obligations? Does it go beyond those legal obligations to provide socially responsible information? Identify and briefly explain at least 3 items.
- After conducting this exercise, what is your impression of Philip Morris and the tobacco industry as a whole? Does Philip Morris’ approach make the company more or less trustworthy than you may have previously thought it was? Why?