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In this discussion, you will have the opportunity to explore marketing strategies that are specific to healthcare. To begin, introduce yourself to your classmates and instructor. Briefly discuss your background, describe your professional goals, explain what you hope to gain from this course, and share what you enjoy doing in your free time.
Then, read Case Study 2.1 in Chapter 2 of your Marketing Health Service textbook and reflect on what you know about marketing and the concepts presented in the module in responding.
RMC deemed the campaign a success but was not able to specifically determine which promotional techniques had the most impact. To continue your initial post, discuss what you think prompted RMC to invest the time and resources to develop and promote this service line. From among the marketing techniques employed, which do you think would have been most effective in reaching the target population? Support your response by citing fundamental marketing concepts presented in your assigned readings.
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In your response posts, respond to peers who selected a different marketing technique than you did in your initial post. Explain why you think the technique you selected in your initial post was more effective in reaching the target audience. Or describe how your peers’ posts helped you to understand how a different technique might be more effective.
In this discussion, you will have the opportunity to explore marketing strategies that are specific to healthcare. To begin, introduce yourself to your classmates and instructor. Briefly discuss your
Underg raduate Discussion Rubric Overview Your active participation in the discussion s is essential to your overal l success this term. Discussion questions will help you make meaningful connections between the course content and the larger concepts of the course. These discussions give you a chance to express your own thoughts, ask questions, and gain insight from your peers and instructor . Directions For each di scussion, y ou must create one initial post and follow up with at least two response posts . For your initial post , do the following : Write a post of 1 to 2 paragraphs . In Module One, complete your initial post by Thursday at 11:59 p.m. Eastern. In Modules Two through Eight , complete your initial post by Thursday at 11:59 p.m. of your local time zone. Consider content from other parts of the course where appropriate. Use proper citation methods for your discipline when referencing scholarly or popular sources. For your response posts , do the following : Reply to at least two classmates outside of your own initial post thread . In Module One, complete your two response posts by Sunday at 11:59 p.m. Eastern. In Modules Two through Eight , complete your two response posts by Sunday at 11:59 p.m. of your local time zone. Demonstrate more depth and thought than saying things like “I agree ” or “You are wrong .” Guidance is provided for you in the discu ssion prompt . Rubric Critical Elements Exemplary Proficient Needs Improvement Not Evident Value Comprehension Develops an initial post with an organized, clear point of view or idea using rich and significant detail (100%) Develops an initial post with a point of view or idea using adequate organization and detail (85%) Develops an initial post with a point of view or idea but with some gaps in organization and detail (55%) Does not develop an initial post with an organized point of view or idea (0%) 40 Timeliness N/A Submits initial post on time (100%) Submits initial post one day late (55%) Submits initial post two or more days late (0%) 10 Engagement Provides relevant and meaningful response posts with clarifying explanation and detail (100%) Provides relevant response posts with some explanation and detail (85%) Provides somewhat relevant response posts with some explanation and detail (55%) Provides response posts that are generic with little explanation or detail (0%) 30 Critical Elements Exemplary Proficient Needs Improvement Not Evident Value Writing (Mechanics) Writes posts that are easily understood, clear, and concise using proper citation methods where applicable with no errors in citations (100%) Writes posts that are easily understood using proper citation methods where applicable with few errors in citatio ns (85%) Writes posts that are understandable using proper citation methods where applicable with a number of errors in citations (55%) Writes posts that others are not able to understand and does not use proper citation methods where applicable (0%) 20 Total 100%