Integrate concepts from previous lower division classes, Capstone Course Assignment help

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Description:

Deliverable Length: 3–5 pages minimum

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Course Objectives:

  • Integrate concepts from previous lower division classes into a comprehensive project
  • Apply hospitality concepts to a real world scenario.
  • Identify, analyze, and apply hospitality marketing data

Assignment:

The marketing plan provides the strategy and goals for identifying and reaching a group of market segments. This statement is a blueprint for securing and increasing sales by tactical action steps, which can raise awareness, develop interest, and persuade potential customers to buy specific products and services.

  • Develop a marketing plan for your business.
  • Include the following elements in your marketing plan:
    • Define and quantify your target market.
    • Complete a marketing and sales strategy.
    • Complete a competitive analysis.
    • Include a SWOT analysis.

Please submit your assignment.

You will be graded on the following:

Standard

Percentage

Adherence to deliverable length, proper grammar, and APA format. Properly cites all outside sources, including demographic information.

10%

Student defines and quantifies the target market.

10%

Student provides an overview of the product/service mix.

20%

Student outlines marketing/sales strategy.

20%

Student conducts a competitive analysis.

20%

Student conducts a SWOT analysis.

20%

Total

100%
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