Journal week 1

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Select 2 companies in the same industry (example: Target and Walmart; Ford and Chrysler; Verizon and T-Mobile). Using sources to support your thoughts, describe what you feel are the differences in strategy/focus each company uses, the unique value each tries to communicate to customers, and how successful you feel each company has been at implementing and communicating their strategic advantages.

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The Journal Discussion should use the course materials and the journal reading to explain how the concepts of the course can be related to your workplace or personal experience. Do not summarize the reading and/or course concept(s), but perhaps comment on concepts directly applicable to your workplace. The journal discussion should demonstrate in your initial post that you have thought through a topic or two and can relate them to your experience. Journals will be approximately 100-200 words single spaced.

Grade Rubric:

Post was well developed and contained content related to the
journal reading and/or course concepts

Excellent English/writing skills demonstrated.

Sources are cited and referenced in APA format.

Comment(s) demonstrates critical thinking, application,
examples, and contributes substance to discussion.

At least one substantive reply within the course Unit.

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