Management of Health Programs Case 1

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Assignment Overview

Assessing the external and internal environments of a health
organization is critical to the success of the strategic planning
process. The commitment and time dedicated to analysis and understanding
strengths and weaknesses as well as opportunities and threats will help
planners craft a strategy to achieve organizational goals and
objectives at an optimal level. This assignment requires you to conduct
the Strengths (S), Weaknesses (W), Opportunities (O), and Threats (T)
SWOT Analysis. For additional information on SWOT Analysis, visit the
following link:

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You should choose an existing organization and geographic market.
Students are not expected to contact the organization, but conduct
research using literature searches, municipal and health systems
websites, etc.

Case Assignment

As the planner for your health organization (selected by you), you
will need to prepare a 2- to 3-page document addressing your
organization’s internal and external environment to include, but not
limited to, forces/trends, key resources, workforce, competitors,
collaborators, organizational culture (i.e., values, mission, employee
demographics, etc.), stakeholders/shareholders; and conduct a SWOT
analysis. You may download an MS Word version of a classic SWOT template
at the following link, or you can be creative and create your own SWOT analysis that is parallel to the one presented in the link.

Assignment Expectations

  1. Conduct additional research to gather sufficient information to
    familiarize yourself with the facts of the case and be sure to
    justify/support your position.
  2. The body of the document should explain in detail your SWOT Analysis and supply rationale to the entries on your SWOT Analysis.
  3. Limit your response to a maximum of 3 pages.
  4. Support your case with peer-reviewed articles, using at least 3
    references. Use the following link for additional information on how to
    recognize peer-reviewed journals:
  5. You may use the following source to assist in formatting your assignment:, L., Mirabito, A., & Berwick, D. (2004). A health care agenda for business. Sloan Management Review, 45(4), pp. 56-64.
    Required Reading: use 3 required readings for references. Betancourt, J. R., Green, A. R., Carrillo, J. E., &
    Ananeh-Firmpong, O. (2003). Defining cultural competence: a practical
    framework for addressing racial/ethnic disparities in health and health
    care. Public Health Reports. 118(4), 293-302. doi: 10.1016/S0033-3549(04)50253-4
    Brugha, R., & Varvasovszky, Z. (2000). Stakeholder analysis: a review. Health Policy and Planning, 15(3), 239-246.
    Free Management E-Books. (2013). SWOT analysis. Retrieved from
    Gershon, H. J. (2003). Strategic positioning: Where does your organization stand? Journal of Healthcare Management, 48(1): 12-14. Retrieved from
    Harrison, J. P. (2012). Chapter 5: Strategic palling and SWOT analysis. Essentials of Strategic Planning in Healthcare. Retrieved from
    Health Research & Educational Trust. (2013). Becoming a culturally competent health care organization. Retrieved from
    Mickan, S. H. & Rodger, S. A. (2005). Effective health care
    teams: A model of six characteristics developed from shared perceptions.
    Journal of Intrerprofessional Care. 19(4), 358-370. doi: 10.1080/13561820500165142

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