marketing research unit 5 marketing plan
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Market Research Report: Introduction
The last half of this course will provide you with the opportunity to take on the role of a market researcher, working for an
existing company of your choice (you will use the same company for the entire project). You will conduct primary research
based upon a “problem” or “objective” that you perceive within the organization. For instance, a problem might be that a
newly introduced product is not producing the projected sales figures. Unit V will begin the Market Research Report with
an introduction, including research into the company background and objectives for your research study
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Order Paper NowFor this unit’s section of the Market Research Report, you will introduce the company, the product line(s), and the problem
or objective that you are attempting to research. Discuss who you will be surveying (sampling). As a reminder, you should
be using an existing, real-life company with a research problem based upon your perception. .
Your response for this unit should be a minimum of two pages, not including the title page or reference page. References
should include your textbook and a minimum of one additional credible reference. All sources used, including the
textbook, must be referenced; paraphrased and quoted material must have accompanying citations per APA guidelines.
