MKT571 Questions 1

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Answer the 9 questions below, each question must be a minimum of 200 words. Must be in APA format, please identify the questions on paper. Cannot accept more than 5% plagiarism, it will be submitted to TurnItIn.

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Must be answered in your own words, NO cut and pasted phrases or paragraphs — you can include the URL address so we can click and go to the site, but do not copy and paste (even with references and citations). This way we can avoid plagiarism as well as copyright issues.

BOOK: Kotler, P., & Keller, K. L. (2016). Marketing Management. Boston: Pearson.

Ch. 1: Defining Marketing for the New Realities

  1. What forces are defining the new marketing realities?
  2. What tasks are necessary for successful marketing management?
  3. Understand disintermediation (the delivery of products and services by intervening in the traditional flow of good). How have Google and Amazon disrupted not only bricks and mortar marketplace but internet marketing?

Ch. 2: Developing Marketing Strategies and Plans

  1. How does marketing affect customer value?
  2. How is strategic planning carried out at the business unit level?
  3. How does marketing intelligence (knowledge of your customers wants and needs) help drive marketing strategy?

Ch. 3: Collecting Information and Forecasting Demand

  1. What are some influential macroenvironment developments?
  2. How can companies accurately measure and forecast demand?
  3. What has Wal-Mart done well (and differently) than other companies like Target, K-Mart, Sears?
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