Step 1: Please read the instructions here. Carefully review the PowerPoint slides for Chapter Twelve, as well as the case study ATTACHED HERE regarding Zara, which is cited throughout the chapter.1) W

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Step 1: Please read the instructions here.


Carefully review the PowerPoint slides for Chapter Twelve, as well as the case study ATTACHED HERE regarding Zara, which is cited throughout the chapter.


1) Which element of Zara’s strategy do you believe best explains its success?

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2) Assess the difficulty a competitor, such as Gap, faces trying to re-create the resources, capabilities, and core competencies that define Zara.


You should list your assumptions separately and lead a discussion on each of the questions by providing examples from the case study in an informative and critical manner.

Step 2:Please make sure to cite your sources properly (review Citation-APA style in “Research and Citations” in the content area of blackboard before submitting your assignment).

Step 3:  Please refer to

Citation Rules (APA style of citation) in Research and Citations

in the content area of our course site.

Step 4: Please do NOT exceed 8 pages (double spaced). There is no minimum page requirement.

Assignment Due Date: 11/30 Friday, 2018 by Midnight 11:59 PM

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